hey girl!
I
t's Time For A
Mini Glow Up
You’ve built something solid, but your brand needs a real refresh to stay sharp, competitive, and connected with your audience. This is your moment to give your brand the facelift it needs.
When you hit this score, it’s a sign that a full refresh is necessary to elevate your strategy, messaging, visuals, and marketing collateral.
This isn’t a start-from-scratch deal, but more of a mini glow-up to make sure every part of your brand is firing on all cylinders.
Your brand has been doing well, but let’s keep it 100—you’re starting to feel like it’s time for more than just a few tweaks.
Your brand is strong, but things aren’t hitting as hard as they used to. Maybe your audience has shifted, or you’ve evolved, and your current brand feels a bit off.
The foundation is there, but your brand’s losing a little bit of that wow factor. You’re not starting over—you’re leveling up, but that requires more than just a light touch.
This full refresh is about reconnecting with your audience and realigning your brand with your current vision. It’s about sharpening every part of your strategy so it feels bold and clear, while making sure your visuals and messaging get people excited again.
DIAGNOSING THE mini GLOW UP
How in the world
Did You Get Here?
You’ve come this far, so why stop now? It’s time to tune into what’s no longer working and fully refresh your brand from the inside out. You’ve got the drive—now it’s time to make sure your brand reflects that!
I’m ready to shine
Girl, You’ve Been Killing It, But Here’s the Tea:
Signs That You Need
you’ve done great work already, but the reality is that your brand isn’t hitting as hard as it used to. That’s OK—every brand needs a tune-up sometimes, and it’s better to spot the signs early. If you’re noticing any of these, it’s time to give your brand the love it deserves:
A Mini Glow Up
You’ve got a strategy, but it’s starting to feel misaligned with where your business is headed. Maybe your audience has evolved, or your market has shifted, and your current strategy isn’t making the same impact it once did. It’s not broken, but it’s definitely in need of an update to keep pace with your growth.
Brand Strategy SYMPTOMS
Your messaging is getting the job done, but it’s lost some of its punch. It doesn’t have the same clarity or boldness that used to resonate with your audience. Maybe your brand’s voice feels a little scattered, or it’s just not connecting like it used to. A refresh is the perfect way to re-energize how you communicate your value.
Brand MESSAGING SYMPTOMS
Your brand’s visuals aren’t outdated, but they’re also not as fresh as they could be. You’re starting to notice that your logo, color palette, or overall look feels a bit too safe or predictable. Your visuals need that extra touch to stand out in today’s fast-moving market.
VISUAL IDENTITY SYMPTOMS
Your marketing materials are still effective, but they’re starting to feel out of touch. Maybe your social media graphics or email templates don’t reflect the bold direction your brand is heading. It’s time to refresh these assets so they feel current, cohesive, and aligned with your updated strategy.
MARKETING COLLATERAL SYMPTOMS
C
heck Your Quiz Results Email
In there, you’ll find a special breakdown of what a brand refresh really means, when to consider a rebrand, and a step-by-step guide on how to elevate your brand. Oh, and there's a few goodies coming your way soon. So, stay close to your inbox!
Ready for Your Brand's Glow Up? well here it is!
for Your Action Plan!
01/ Bold Decision-Maker
02/ Visionary Thinker
03/ Brand Builder Extraordinaire
You don’t shy away from making the tough calls when it comes to your brand’s future. You’ve spotted the need for a refresh, and you’re not hesitating to take the steps necessary to make it happen. That’s real leadership in action, knowing when to evolve and embracing it with confidence.
You’re always looking ahead, not just reacting to the now. You see the bigger picture, always planning for the future, and you know how to make bold moves that set you up for long-term success. Your vision extends beyond the present, and that’s what separates a good brand from an iconic one.
You’re not just here to maintain, you know how to build and rebuild, improving what’s already there. You have the unique skill to elevate your brand to stay relevant, strong, and aligned with where you want to go next. It’s about always aiming higher, and you’re not afraid to do what it takes to keep your brand shining.
Your willingness to lean into this refresh is what’s going to keep your brand at the top, ahead of the competition.
You’ve got the mindset and vision, now it’s time to make those bold moves and execute with finesse.
DISCOVER YOUR STRENGTHS
Y
our Strengths As A
Brand Owner
The fact that you’re here means you know your brand deserves more than just maintenance—you’re ready to do the work and take things to the next level. You’re the kind of boss who’s not afraid to elevate, refine, and push boundaries when it’s time. Your brand isn’t about staying still; it’s about evolving, and you’ve already shown that you have what it takes to keep it fresh and relevant. Let’s look at the strengths that got you here and how they’re going to power you through this refresh:
time to pop out
So here it is...
Back From Glowing Up?
Address these blocks, and watch how quickly you move from ‘doing okay’ to owning the game. It’s easy to let these hold you back, but once you tackle them, you’ll see just how quickly your brand can shift from good to great.
Time Crunch: You’ve been juggling a million things and just haven’t found the time to commit to a full refresh. But here’s the thing—if you don’t make time for it, you’ll end up stuck. A full refresh might take time, but the results will be worth every second.
Not Sure Where to Start: You know your brand needs a revamp, but the process feels overwhelming. Trust me, you’re not alone in that. The key is to start with small steps—whether it’s revisiting your brand values or updating your messaging—and build from there. You don’t have to do it all at once.
Girl, I’m so ready
What's Really Holding You
refresh your Brand,
One Fix At A Time
By addressing these areas, your brand refresh will feel like a full evolution. You won’t be starting from scratch, but you’ll definitely be taking your brand to new heights.
no Playing Small
It’s all about fine-tuning and enhancing what you’ve already got going. Let’s break it down across the four categories so you know exactly where to start:
Brand Strategy FIX
BRAND MESSAGING FIX
VISUAL IDENTITY FIX
MARKETING COLATTERAL FIX
This isn’t just another newsletter—I’ll be breaking down how BIG brands use the simplest brand strategy elements to stand out in a crowded market, and how you can, too. We’ll dive into key lessons, actionable tips, and big takeaways that’ll keep your brand fresh and ready to evolve.
Here's How Lavish Launch Can
support your refresh journey
Big Brand Basics Newsletter
This is your go-to offer if you’re ready to take your brand and strategy to the next level, We’ll handle everything from redesigning your brand’s core strategy to making sure it’s perfectly aligned with your visual identity. This full-service DFY package is perfect for those ready to do it big.
Big brand, bigger strategy
You’ve got the branding down, but who’s keeping it sharp? Our Big Brand Boost offer is for past clients only, helping you manage and maintain your brand with the expert guidance you deserve. This offer ensures that your brand evolves with the times all with a pro’s touch.
Big Brand Boost
just what i need
Strategy
Meet
ilo,
M
Your Partner In
When I launched my brand, all I had was a logo, like most. Although I had created brand strategies for others, I never got around to doing it for myself. Like many business owners, I neglected to prioritize my own strategy from the get-go.
Having a logo was a step in the right direction, but if I wanted a brand that stands out from the crowd and speaks directly to my target audience, I knew I had to take it a few steps further.
So with that being said - I really went to work on my messaging. I wanted to ensure our audience understood our new focus, who we serve, and that our offers were clear as day.
I also upgraded my visual identity to complement the new brand strategy in place. There was no point of holding on to a logo that wasn't backed by strategy. I took all the necessary steps to ensure my brand strategy was rock solid and ready to drive my path of growth. Not only did this help my audience resonate with my brand better, but I felt like I did too.
Brand strategy isn’t just a buzzword; it’s the backbone of your brand's success. It guides every aspect of your business, from how you communicate with your audience to the products or services you offer.
A TRUE GIRL'S GIRL
Without a clear strategy, your brand can get lost in the noise of the market. I used this very framework to transform my brand, and now I want to help you do it too!
i want in now
R
eady to Make A Change?
The results are in, but the journey is just beginning! Stay close to your inbox—you don’t want to miss what’s coming. We’ll be sending you all the resources, tools, and blueprints to get your brand glowing again. Trust me, this is the refresh you’ve been waiting for.
Check Out Other
Wanna see what the other stages of a brand glow up look like? Don’t stop here, Girl. Each stage brings its own power moves, so why not explore? You might just find a few gems that speak to your brand’s next-level transformation.
FEELING CURIOUS?
Glow Up Stages
MICRO GLOW UP (SCORE 0-8)
major glow up (SCORE 19+)
Back to the Top
Small, but mighty. This stage is all about fine-tuning what’s already working. Think of it as adding that extra gloss to keep your brand fresh, relevant, and shining brighter than ever. Perfect for brands that just need a little pick-me-up to stay on top.
This is the big one. If your brand is ready for a full transformation—new look, new vibe, new everything—this stage is for you. We’re talking a bold, unapologetic overhaul that puts your brand exactly where it needs to be to own the spotlight.
DISCLAIMER: Congratulations on discovering your quiz result: Mini Glow Up. By accessing your quiz results, you're agreeing to receive occasional emails from Lavish Launch Agency—updates, exclusive offers, and valuable insights, all of which you can opt out of at any time. While we share strategies that have worked for others, your results may vary depending on your dedication, business dynamics, and the efforts you put in. Success is never guaranteed—it’s your journey to shape based on the actions you take. Be sure to consult your advisors for significant business decisions.